In 2020, the Exceed Creative team was approached by our long-time friends Showtime Attractions to develop a Christmas Creative and delivery sub brand together – to which we were most excited to be a part of and, hence, “The Christmas Collective” was born.Whilst we had no major plans for the 2020 Christmas season an amazing opportunity came up for our creative teams to re-imagine an existing Santa Experience for Morayfield Shopping Centre in Queensland. Morayfield already had a large existing Santa experience which was looking tired and creatively out-dated, and the teams within The Christmas Collective were able to give it not only a fresh new Christmas visual makeover - but were also able to make a lot of it sustainable by utilising reclaimed timbers, and props in the final execution.The result was needless to say, simply stunning and completely transformed the experience from years gone by for the team at Morayfield Shopping Centre, with the result being an extremely happy client and community all around.
Photography: Rachel Hankins
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