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AN AVANT-GARDE CHRISTMAS
In 2019, the Exceed Creative team was tasked with the creative visualisation of a sophisticated Christmas for the Surfers Paradise precinct for the City of Gold Coast.This Creative vision is set to roll out over five (5) years, constantly evolving throughout its lifespan… Needless to say there is still a lot more to come in the coming years.The first piece to be executed in location in 2019 was… An elegant Christmas light pole adornment.This piece was designed to be displayed in repetition throughout the streets of Surfers Paradise to give a unified and elegant Christmas aspiration. The decorative piece drawing homage from the stunning street of the Champs Elysees in Paris resonates sophistication and elegance. Executed with shimmering discs of metallic colours and beautifully assembled strings of Christmas lights. The bellowing effect is design to represent the ocean and waves as they ripple into the shore and are treated with varying colours from top to bottom taken from the luxe metallics colour palette, inspired by the sun, the sky, the sand, and the beach.
